Press Release
Jul 19, 2016

Retail Venues Come to Life with CrispWhite and CrispColor Technology™ from Lumileds, part of the New LUXEON Stylist Series

CrispColor Technology enables fashion retail lighting that makes an impact, highlighting rich colors and increasing contrast to reinforce brand and build customer loyalty.

San Jose, CA – Lumileds, the global leader in light engine technology, today introduced chip on board arrays that use the innovative CrispColor Technology to deliver rich, saturated colors. Part of the extensive LUXEON Stylist Series, this new approach to lighting caters specifically to fashion retail, delivering a stunning palette to display merchandise more attractively. “The LUXEON Stylist Series goes well beyond energy efficient lighting. This is about identifying the most appealing light for the environment and using it to attract and maintain a loyal customer base,” explained Luis Aceña, Senior Manager, Stylist Series at Lumileds. “With LUXEON CoB with CrispColor Technology, all colors are immensely appealing, so customers are more likely to be captivated by the retailer’s merchandise, want to purchase it, and feel like returning to your store again and again,” he added.

CrispColor Technology from the LUXEON Stylist Series helps retailers strengthen the company’s brand. By creating a signature lighting which is consistent in every store in the world, customers will feel confident and comfortable to spend more time in browsing and shopping. Spotlights and downlights made with LUXEON CoB with CrispColor Technology achieve a higher color gamut with an outstanding center beam candle power (CBCP). Available in multiple lumen packages and a wide color range (2700K to 5000K), these CoB arrays meet the exacting lighting requirements of fashion retail stores.

The LUXEON Stylist Series also includes LUXEON CoB with CrispWhite Technology, which is optimized to reveal the whitest whites in fashion retail items. To achieve that, it combines a specific color point at 3000K with a specialized spectra to activate the Fluorescent Whitening Agents (FWA) present in fabrics and paints. “From the moment the customer steps into the store, there is a ‘wow factor’ they cannot explain,” said Claudia Kansy of MS Mode, a retailer that installed LUXEON CoB with CrispWhite Technology in MS Mode’s flagship store. The new generation of LUXEON CoB with CrispWhite Technology boasts a 13% improvement in efficacy at the same lumens, compared to the previous generation.

CrispColor Technology delivers more strongly saturated colors with a higher color gamut and will be available in a variety of product families from Lumileds, including CoB, Mid Power and Matrix Platform.
“Retailers tell us they can really see an amazing difference with these sources,” said Acena.  

For more information on the LUXEON Stylist Series, see


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About Lumileds:

For automotive, mobile, IoT and illumination companies who require innovative lighting solutions, Lumileds is a global leader employing more than 7,500 team members operating in over 30 countries. Lumileds partners with its customers to push the boundaries of light.

To learn more about our portfolio of lighting solutions, visit


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